Hey Everyone, a quick post on Leaflet Distribution and Flyer Drops in Leicester and how they can't compete with Social Media Marketing. In Leicester we are all used to getting flyers through our doors, you either love receiving them or you hate having flyers for every takeaway rammed through your door to clutter your floor. Not to mention the leicester leaflet distributors who don't push flyers all the way through a letter box, so giving potential thieves an indication on whether anyone is in the property.
I have been saving a few flyers that have came through my door and notice its the same old businesses mailing flyers every two weeks.
From a marketing perspective flyers are cheap, from a consumer stand point they are annoying, they drop through in morning when no one is in and get binned when people get home.
If flyers were kept or that effective for takeaways they wouldn't need to send them every 2 weeks.
The truth is when people want fast food they use google to search for details. No businesses in Leicester using flyers actually bother tracking their flyer drops which makes the marketing pointless.
It costs £40 - £50 for 1000 flyers to be posted, so imagine spending that for 10,000 flyers costing £400 - £500 and having 99% of them going straight into the bin and those who do keep them not even ordering the same week let alone day.
Oh did I forget to include how bad the targeting is with flyer drops, only being able to target by area and income level, that is as targeted as you get.
SOCIAL MEDIA MARKETING
Social Media Marketing makes flyer distribution look archaic because it is. Have you been on Facebook and seen the ads on your timeline page or side of your newsfeed?
Those ads are targeted by interest and allow people to be targeted precisely, using them I can market any business and put them in front of people repeatedly until they buy.
I can target people who enjoy eating out or takeaways and pay for just those people who respond to my ads. I can also leverage exposure by letting all of sometimes friends know they just connected with the business I promoted.
I could have the business seen by 10,000 people and pay less than £2! I can let people buy online through the social network and allow them to tell their friends they just ordered.
Its for all these reasons why social media marketing beats flyer distribution hands down and flyers take 3 - 5 hours per thousand, social media advertising is instant.
TWITTER MARKETING
Using Twitter Marketing all it takes is a tweet to put out details of a business. I specialise in twitter marketing as well as fb ads to gain businesses more targeted exposure cheaply. Get in touch if you want an unfair marketing advantage.
http://www.MobileEdge.mobi
Until my next mobile blog.
Sim
Hey Everyone, just a quick blog update to let you see what mobile marketing can achieve for a business.
On December 22nd I registered a generic domain name, but its also the name of a business in my city called National Dish to demonstrate how easily I could market any business.
I wanted to give this particular business a hand marketing because they have a great business offering great caribbean food, but due to not marketing online or locally nobody knows they exist.
I pass their shop every time I go to my grans and on most days the cook is looking out the window bord out his scull. The business should be forever busy because it caters to a niche market, that being quality caribbean food.
Being a marketer and curious consumer I searched the net to see how many other caribbean restaurants I could find in my city and I found one and their website consisted of a 1 page website with a PDF menu.
So that is the only competitor for National Dish, but in the other businesses defence they have got them selves on the search engines to be found.
National Dish the local business near me has done a great job of getting themselves on every food and takeaway page, but they failed to add a description of what food they make. In the UK the national dish is Fish and Chips, so the name means nothing to people searching the net for food or a takeaway.
National Dish also fails to have a menu in their window of what they make, so even locals have no idea what they make with out going in.
It is these marketing and common sense mistakes which have made me focus on this local business for a show case of what mobile marketing can do and to give them a hand.
So below are some images of page 1 placement for my new mobile website targeting the same words the local business of the same name should be targeting.
Not going to lie I've worked my ass off pulling all nighters on the new mobile website and getting it ranked, pulling a few all nighters but hey its worth it when it gets results like these.





Now the mobile website is still under construction for National Dish but will be finished in a week now its page 1. Check the site below.
http://www.nationaldish.co.uk