I have been saving a few flyers that have came through my door and notice its the same old businesses mailing flyers every two weeks.

From a marketing perspective flyers are cheap, from a consumer stand point they are annoying, they drop through in morning when no one is in and get binned when people get home.

If flyers were kept or that effective for takeaways they wouldn't need to send them every 2 weeks.

The truth is when people want fast food they use google to search for details. No businesses in Leicester using flyers actually bother tracking their flyer drops which makes the marketing pointless.

It costs £40 - £50 for 1000 flyers to be posted, so imagine spending that for 10,000 flyers costing £400 - £500 and having 99% of them going straight into the bin and those who do keep them not even ordering the same week let alone day.

Oh did I forget to include how bad the targeting is with flyer drops, only being able to target by area and income level, that is as targeted as you get.

SOCIAL MEDIA MARKETING

Social Media Marketing makes flyer distribution look archaic because it is. Have you been on Facebook and seen the ads on your timeline page or side of your newsfeed?

Those ads are targeted by interest and allow people to be targeted precisely, using them I can market any business and put them in front of people repeatedly until they buy.

I can target people who enjoy eating out or takeaways and pay for just those people who respond to my ads. I can also leverage exposure by letting all of sometimes friends know they just connected with the business I promoted.

I could have the business seen by 10,000 people and pay less than £2! I can let people buy online through the social network and allow them to tell their friends they just ordered.

Its for all these reasons why social media marketing beats flyer distribution hands down and flyers take 3 - 5 hours per thousand, social media advertising is instant.

TWITTER MARKETING

Using Twitter Marketing all it takes is a tweet to put out details of a business. I specialise in twitter marketing as well as fb ads to gain businesses more targeted exposure cheaply. Get in touch if you want an unfair marketing advantage.

http://www.MobileEdge.mobi

Until my next mobile blog.

Sim

On December 22nd I registered a generic domain name, but its also the name of a business in my city called National Dish to demonstrate how easily I could market any business.

I wanted to give this particular business a hand marketing because they have a great business offering great caribbean food, but due to not marketing online or locally nobody knows they exist.

I pass their shop every time I go to my grans and on most days the cook is looking out the window bord out his scull. The business should be forever busy because it caters to a niche market, that being quality caribbean food.

Being a marketer and curious consumer I searched the net to see how many other caribbean restaurants I could find in my city and I found one and their website consisted of a 1 page website with a PDF menu.

So that is the only competitor for National Dish, but in the other businesses defence they have got them selves on the search engines to be found.

National Dish the local business near me has done a great job of getting themselves on every food and takeaway page, but they failed to add a description of what food they make. In the UK the national dish is Fish and Chips, so the name means nothing to people searching the net for food or a takeaway.

National Dish also fails to have a menu in their window of what they make, so even locals have no idea what they make with out going in.

It is these marketing and common sense mistakes which have made me focus on this local business for a show case of what mobile marketing can do and to give them a hand.

So below are some images of page 1 placement for my new mobile website targeting the same words the local business of the same name should be targeting.

Not going to lie I've worked my ass off pulling all nighters on the new mobile website and getting it ranked, pulling a few all nighters but hey its worth it when it gets results like these.

Now the mobile website is still under construction for National Dish but will be finished in a week now its page 1. Check the site below.
http://www.nationaldish.co.uk

TJs Leicester is here for lovers of TJs takeaways to place their Tjs food orders through the mobile website. Above you can see images of the tjs leicester mobile website.

You can connect with TJs leicester on facebook by searching for TJs Leicester and liking our page.

Check TJs Leicester out from your mobile phone below.

http://www.tjsleicester.com

You can also search TJs Leicester on YouTube to check out the intro TJs Leicester video.

Until my next mobile blog.

Sim

Just to demonstrate how quickly mobile marketing can be used to promote a business I decided to get two videos page one of Google for the phrase Leicester National Dish or National Dish Leicester.

Above you can see I also got both videos to the top of YouTube also. Using mobile marketing and video marketing is how I achieved this and that its why businesses pay me £300 for an hour of my consulting time.

Checkout: http://www.nationaldish.co.uk

Above is the mobile website National Dish I setup to promote by the videos above and page one of Google.

Until my next mobile blog.

Sim

Merry Christmas everyone just a quick mobile blog to show you a new mobile website for National Dish Leicester that I have spent last 4 days working on.

I started this Caribbean Takeaway mobile website to experiment with adding background images to a mobile website which I had never done before. I also experimented with transparent buttons as you can see.

Before the image of National Dish Leicester in the background, there was a nice food image and the title of mobile website was built and coloured around it.

If you love Caribbean Food or would just like to taste it, simply visit the mobile website below from your mobile phone.

http://www.NationalDish.co.uk

Until my next mobile blog.

Sim

That blog post is page one of Google for the term TJs Leicester and has been since the day I wrote it.

Today I am doing this post to show you what I have been working on the past 4 days on some crazy hours to bring mobile takeaway ordering to mobile phones.

If you love TJs Burgers and food you will love this mobile website you can surf from your mobile.

http://www.TJsLeicester.com

Until my next mobile blog.
Sim

?

?

?

?

?

Feel free to leave comments or questions on this page.

Hey Everyone, I know its been a while since I did a mobile blog, I have been insanely busy working on things mobile marketing related on the run up to Christmas.

I have been experimenting with new mobile websites and seeing what I can do with them to offer Leicester businesses.

On Sunday 18th yesterday I woke around 5am with an idea for a mobile website idea. I have been on the mobile website on and off throughout the day and I am only just going to bed now.

So I have literally been working nearly 24 hours.

From the images you can see the mobile website I created to promote Tjs burgers in Leicester.

Tjs Burgers and Tjs Pizzas are the cities favourite fast food takeaway. Every week without fail I get two TJs flyers through the door from different TJs shops overlapping each other with promotion.

Take a look at the mobile website images and I will explain the website after I have been to sleep.

Until my next mobile blog.

Sim

Tap Leicester brings updates on events, offers and what nightclubs in leicester have going on in Leicester city. As nightclubs and bars in leicester post updates to their fan pages and business pages, these are shown instantly on Tap Leicester.

Tap Leicester is a one stop portal to Leicester nightlife. Tap Leicester brings Varsity Bar updates direct to your mobile phone. See what Leicester Varsity has going on anytime by Tap Leicester.

http://www.TapLeicester.co.uk

Until my next mobile blog.

Sim

Tap Leicester brings updates on events, offers and what nightclubs in leicester have going on in Leicester Town. As nightclubs and bars in leicester post updates to their fan pages and business pages, these are shown instantly on Tap Leicester.

Tap Leicester is a one stop portal to Leicester nightlife. Tap Leicester brings Liquid And Envy updates direct to your mobile phone. See what Leicester Liquid And Envy has going on anytime by Tap Leicester.

http://www.TapLeicester.co.uk

Until my next mobile blog.

Sim

Tap Leicester is now available on Facebook to check Leicester Nightclubs and Leicester Bars events. Tap Leicester into Facebook search and find the Tap Leicester page to check all your favourite Leicester Bars and Leicester Nightclubs latest updates.

LIKE Tap Leicester on Facebook and check out the website on your mobile phone.

http://www.TapLeicester.co.uk

Until my next mobile blog update.

Sim